Browsing: Social Media
Once upon a time, media purchasers had it pretty straightforward when arranging a TV advertisement purchase—the “universe” of TV decisions…
This next section provides a conceptual starting point in understanding how the critical activities of engagement and response are enabled…
Software has advanced tremendously in recent years, and it is important for project managers and their teams to use software…
Thomas Carlyle, a famous historian and author, stated, Man is a tool-using animal. Without tools he is nothing, with tools…
Project management knowledge areas describe the key competencies that project managers must develop. The center of Figure 1-2 shows the…
Projects can be large or small and involve one person or thousands of people. They can be done in one…
Arriving at Bengaluru International Airport in India in June 2009, I found my checked bags on the luggage carousel within…
Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and…
A simple distinction between interactive and social was drawn by Gaurav Mishra, CEO, 2020 Social: “Interactive websites connect customers with…
For a lot of organizations—including business, nonprofits, and governmental agencies—use of social media very often begins in Marketing, public communications,…