For a new website, it is essential to perform a comprehensive data directed SEO (Search Engine Optimization) analysis.
Many marketers commit the mistake of using standardized templates for doing the analysis, you need to have a template that is unique to your business. This will make sure that your analysis is in alignment with your goals.
Why do we need to perform SEO analysis?
When you do a detailed analysis of your website you get a clear roadmap. You can then set the appropriate expectations and stay informed about the areas that require improvement.
Do you wish to know how to carry out the preliminary SEO analysis?
As you read further, we shall be looking at the parameters you should focus on.
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When you wish to run an email marketing campaign for your brand, you would require an email list. And if you are running a B2B business, you will need people’s company email address.
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Having said that, now it is time to return to the preliminary SEO analysis.
Assess the domain
You need to start with the domain quality. See how much authority your domain possesses in the eyes of search engines like Google, Bing, etc.
Assess the website traffic you are getting through paid and organic approaches, what are all the keywords that are driving this traffic, which page is getting maximum traffic, how many new visitors and how many are re-visiting your site.
Know your target market and keywords ranking
You must be aware of the complete set of organic keywords your business is targeting and their rankings in various locations.
You must be certain that you are not investing in areas where the intended results are unlikely to be obtained. It is ideal to refer to the traffic distribution map, this will give you a visual understanding of the traffic your website is getting from across the globe.
Now, let’s see how to assess the keywords.
You need to use the distribution of organic keywords rankings chart to learn which keywords or phrases are getting higher position.
If this information is insufficient for you, delve deeper by reading the detailed report. Here you can get insights such as the improved rank position of keywords, the ones that have gone back in the position, recently ranking keywords, etc.
Take a look at the top pages
It is a great idea to look at your website’s top pages (getting more traffic & ranking high) and subdomains.
You need to try to understand why these pages are performing well. What’s in it that’s making it stand out from the reach.
Evaluate the niche competition
Perform a semantic comparison with your industry’s top players and direct competitors. Then, using tools like SE ranking, you’ll discover which keywords your immediate competitors and industry players are ranking for but which you aren’t.
Technical SEO setup
Besides analyzing the website traffic, keywords, and backlinks, you need to ensure what’s under the hood isn’t left unchecked.
Watch out for the technical SEO setup of your website as it plays a significant role in search.
With a thorough preliminary SEO audit or study, you may be confident that you are on track to meet your long-term and short-term objectives.