Warm weather and lots of sun can only mean one thing: Summer is here! And what’s more fun than a great summer event? If you want to make this year’s event the best one yet, you have to spread the word so people actually show up.
Social media is one of the cheapest and most effective ways to spread the word about anything these days, and it can do wonders for your event’s guestlist — if you do it right. Here are six tips to help you promote your summer event on social media.
Create a Facebook event page
Just about everyone has a Facebook page (even if they might say they don’t). It’s by far the most popular social media platform with over 2.93 billion active monthly users! Because of its popularity, it’s a great place to promote your summer event.
Facebook is more than just a place to post your funny pictures and chat with your friends. You can use it to create specific event pages to promote your summer shindig.
This Facebook event page can act as your social media home for your summer party. Fill it with all the information necessary to tell potential attendees how great it’ll be and convince them to show up. While bragging about fun is certainly important, don’t forget to add more essential details like the time, date, location, and any other pieces of information partygoers will need.
Finally, fill your Facebook event page with plenty of eye-catching images and videos. It makes your page look more professional and, more importantly, fun!
If you’re not a graphic designer, that’s okay. There are plenty of tools that can help you create professional-level flyers and videos for promoting your event online — no design skills needed.
Send plenty of invites
Another benefit of creating a Facebook events page is that you can invite people to view and RSVP to your summer event. Once you finish your events page, send plenty of invites to all your friends, family, or anyone else you want to attend your event.
When someone receives your invite, they can click the link to go directly to your Facebook events page, read all about the summer of fun they’ll have, and they can even choose to RSVP to the event. You can even get an idea of how many people are coming to your event right through your Facebook page.
Post regularly and keep the discussion going
The key to any social media promotion strategy is consistency. There’s so much content on social media that it’s easy for people to get distracted and forget about your event. That’s why it’s so important to post regularly to keep the discussion going and engagement high.
Think of your social media posts like hyping up your event. The more you post and build anticipation, the more people will want to come. But you have to post high-quality content.
There’s a lot of competition on social media, so make sure your content is actually something people will remember, or at the very least, pay attention to. Posting pictures of the setup, decorations, or even the delicious food is something that will keep your event top of mind and entice people to want to come.
As you make posts, don’t forget to respond to comments and likes — especially if people ask questions about your event. Social media is called social media for a reason. It’s meant for communicating!
Share event flyers with all the details
If people are going to come to your summer event, they need to know all the important details. You can post just about anything to social media, including informational flyers.
Posting flyers to your social media accounts is a great way to share information with potential attendees. Just remember, you have to compete with all the other posts filling peoples’ timelines. That means your flyers should be eye-catching!
You’re too busy planning a summer event to worry about designing the perfect poster. Luckily, there are thousands of free summer poster templates available online to help. Simply choose the template that best fits your party’s theme, fill in your information, and you’re ready to post to your various social media channels.
Use branded or unique hashtags
Hashtags can serve multiple purposes for promoting your summer event. First, they’re a great way to expand your online reach and get your post in front of those who might not follow you.
For example, if you use the hashtag #summerparty, your post will get put together with other posts using the same hashtag. Then when people search the hashtag for posts about summer parties, yours will be right there waiting for them, whether they follow you or not.
While it’s good to use generic hashtags to extend your reach, you should also use branded or unique hashtags that are specific to your event. Think of it like creating a separate portfolio of posts just for your event. Since you’re the only one using the hashtag, all the posts about your summer event will be compiled in that hashtag, putting them in one easy-to-find location on the web!
Ask your attendees to share their photos and videos
Just because the event has started doesn’t mean you’re finished promoting! On the day of the event, ask your team members and attendees to take plenty of pictures and post them to their social media channels.
User-generated content is amazing for authentic promotional posts. Since the organizers aren’t posting about the event (which can sometimes come off as biased), posts from people who are actually enjoying the event feel much more authentic. If someone is scrolling through their social media feed and sees one of their friends enjoying the event, they’ll be more likely to want to come out and have fun themselves.
Remember that unique or branded hashtag you created? You can also tell your team members and attendees about your event’s unique hashtag, so they can use it in their posts as well. This will help generate more content promoting your event and make it easy to find by anyone else who’s interested.
Promote your summer event
Social media is a wonderful promotional tool to get more people to your summer event. Some of the best tips to get more people interested is to start a Facebook events page, invite everyone, post regularly, create informational flyers, and use plenty of hashtags. Since you know your event is going to be great, all your attendees will want to post about it to their personal accounts, helping you promote the event even more.
A summer event without attendees is no fun. Harness the power of social media to spread the word and make your event one to remember!